The journal
JOURNAL
Straight talk about business websites, written for owners in London, Ontario and right across Canada. No jargon, no upsell, no ten step funnels. Just what actually moves the needle for a local business online.
Latest · Conversion ·
Where your booking page loses people
Six places to check for booking friction, plus practical ways to assess reminders, cancellation links, deposits and waitlists for your business.
Read the latest
Everything else
What a trades website actually needs in Southern Ontario
Trades ·
Your Google Business Profile and website should work together
Local search ·
When your customer asks AI instead of Google
Local search ·
AODA and your website: what Ontario businesses actually have to do
Compliance ·
What to budget for a business website in Canada
Pricing ·
Nine automations small businesses should steal from big companies
Automation ·
The hidden cost of a free website builder
Ownership ·
After hours is where local businesses lose the week
Research ·
Nine things every London, Ontario business website should do
Checklist ·
Does your business actually need an app? An honest answer
Decisions ·
Why so many Southern Ontario homepages look the same
Research ·
Template or custom? A straight answer for Southern Ontario business owners
Decisions ·
Three questions your first screen should answer
Conversion ·
The proof customers actually check before they call
Research ·
How London, Ontario businesses actually get found online
Local search ·
New piece, every week or so
Get a free mockup